The key to success in the online lending business is giving out more money to borrowers in order to see more returns. Yet most companies and industry solutions focus on which borrowers not to lend to—disqualifying applicants based on credit factors or denying applications that look fraudulent—rather than increasing their number...
Whitepages Pro Product Videos
If you've just joined Whitepages Pro or need a quick refresher, you're in the right place. Browse this page for helpful tips to get the most out of your search experience.
Phone Reputation API Overview
Spam and unwanted calls cost money.
Know when a number is behaving badly across the voice and SMS channels in real-time with our Phone Reputation API to confidently block and filter it out.Watch the Video
Phone Intelligence API Overview
Discover what is truly behind the phone number.
Filter and optimize with authority. We go deep in our Phone Intelligence API because truly actionable data is in the details.Watch the Video
Lead Verify API Overview
Capitalize on your marketing efforts with our dynamic identity data for lead verification. Instantly know if a lead is a real person and can be contacted.
Get a peek at our new Lead Verify API data that helps verify a lead.Watch the Video
Caller Identification API Overview
With just a phone number, our Caller Identification API can help verify identities, update customer records, and optimize the customer experience to improve conversions and ROI.
Identify, prioritize, and connect with callers. Get an incoming caller’s name, demographics, address, and phone data.Watch the Video
Identity Check™ Overview
Identity Check saves time and money with a five-in-one search solution. Assess applications and orders with ease, accuracy, and speed.
See how our Identity Check data helps verify and assess applicant and customer identities using dynamic data.Watch the Video
Identity Check™ Deep Link Integration
Identity Check™ Results Explained
Want to become an Identity Check master? Watch this video and learn more about how to interpret Identity Check™ search results.
Identity Check offers color-coded match statuses, noted risk signals, and verified connections between the order inputs to help you better understand the results.Watch the Video
How to Search with Identity Check™
Want the secret to faster searches? Watch this video and discover Whitepages Pro Identity Check.
Stop doing multiple searches to validate whether the name, address, phone, email, and IP information you have on a customer all jive. With this five-in-one solution you’ll clear with confidence, ease, and speed.Watch the Video
How to Search by Phone Number
Quickly become an advanced user with our video featuring tips to search by phone number.
Discover the meaning behind each data attribute and how you can leverage this valuable information.Watch the Video
How to Search by Person + Address
Do you know how to narrow down your person and address search results? Get straight to the information you want with our Pro tips, including how to filter by age and gender.
Check out this short video and get everything you need to know about these important searches.Watch the Video
How to Search by Historical Address
Did you know we have over 30 years of historical address data?
Take a peek at this video to discover tips on searching for past addresses and start updating those records!Watch the Video
See What Pro Is All About on Our Blog
Determining the legitimacy or risk of the identities behind a transaction during manual review can require multiple internal and external tools. The process is investigative by nature from basic checks like validating a person’s address to more advanced research to find a missing link between a name and address. Manual review agents...
For over seventeen years, Build.com has provided their customers with the lighting, plumbing, flooring, and appliances they need to get the job done. As the second largest online home improvement retailer, they’ve become a trusted name among DIYers and professional contractors alike. To keep that trust, Build.com’s fraud prevention...
Thanks to online travel booking services, planning a dream vacation or business trip is often easy, fast, and convenient- an internet connection and a credit card number are all that is needed to book everything required for a trip. However, providing online booking services comes with a higher risk of fraud. Online travel agencies...
“This is it!” Those three words are a key ingredient to any entrepreneur’s recipe to launch a new business. When that ah-ha moment finally arrives, in less than a second, the soon to be founder has seen the future: Global sales with offices to match, company logos, the numerous company profiles in Forbes and Geekwire. Before...
The Whitepages Pro team was overseas last week. In addition to attending the CNP Expo in Florida, we also had a team in Ireland at MRC Dublin. As a global identity data company, being abroad is very important to us, and it was great to catch up with current customers, as well as meet some new faces. During our week in Dublin,...