As fraud has evolved and reached new levels of sophistication so must one’s fraud strategy. Today’s fraudsters are clever enough to attack multiple channels, smart enough to establish believable false identities with stolen data, and adaptable enough to change tactics as fraud practices evolve. Gone are the days where a single...
Whitepages Pro Product Videos
If you've just joined Whitepages Pro or need a quick refresher, you're in the right place. Browse this page for helpful tips to get the most out of your search experience.
Phone Reputation API Overview
Spam and unwanted calls cost money.
Know when a number is behaving badly across the voice and SMS channels in real-time with our Phone Reputation API to confidently block and filter it out.Watch the Video
Phone Intelligence API Overview
Discover what is truly behind the phone number.
Filter and optimize with authority. We go deep in our Phone Intelligence API because truly actionable data is in the details.Watch the Video
Lead Verify API Overview
Capitalize on your marketing efforts with our dynamic identity data for lead verification. Instantly know if a lead is a real person and can be contacted.
Get a peek at our new Lead Verify API data that helps verify a lead.Watch the Video
Caller Identification API Overview
With just a phone number, our Caller Identification API can help verify identities, update customer records, and optimize the customer experience to improve conversions and ROI.
Identify, prioritize, and connect with callers. Get an incoming caller’s name, demographics, address, and phone data.Watch the Video
Identity Check™ Overview
Identity Check saves time and money with a five-in-one search solution. Assess applications and orders with ease, accuracy, and speed.
See how our Identity Check data helps verify and assess applicant and customer identities using dynamic data.Watch the Video
Identity Check™ Deep Link Integration
Identity Check™ Results Explained
Want to become an Identity Check master? Watch this video and learn more about how to interpret Identity Check™ search results.
Identity Check offers color-coded match statuses, noted risk signals, and verified connections between the order inputs to help you better understand the results.Watch the Video
How to Search with Identity Check™
Want the secret to faster searches? Watch this video and discover Whitepages Pro Identity Check.
Stop doing multiple searches to validate whether the name, address, phone, email, and IP information you have on a customer all jive. With this five-in-one solution you’ll clear with confidence, ease, and speed.Watch the Video
How to Search by Phone Number
Quickly become an advanced user with our video featuring tips to search by phone number.
Discover the meaning behind each data attribute and how you can leverage this valuable information.Watch the Video
How to Search by Person + Address
Do you know how to narrow down your person and address search results? Get straight to the information you want with our Pro tips, including how to filter by age and gender.
Check out this short video and get everything you need to know about these important searches.Watch the Video
How to Search by Historical Address
Did you know we have over 30 years of historical address data?
Take a peek at this video to discover tips on searching for past addresses and start updating those records!Watch the Video
See What Pro Is All About on Our Blog
On the heels of the Cambridge Analytica scandal, Facebook has started getting serious about addressing its users’ concerns about privacy. This is why Facebook has decided to disable the search functionality of looking up users by either a phone number or email address. This cripples merchants that rely on searching Facebook directly,...
Whitepages Pro Identity Check awarded the 2018 Industry Choice Award at MRC. The award winner is decided on by panel of fraud and payment experts looking at elite solutions that help merchants best fight fraud.
Machine learning models, which essentially give computer systems the ability to “learn” to perform a specific task without being explicitly programmed to do so, are getting smarter. As such, we’re starting to find them everywhere: in Netflix’s prediction algorithms, art history studies, and even in medical diagnostic software. And,...
The Paladin Group recently published an industry report to serve as “a compass in a complicated fraud landscape”. The Paladin Vendor Report 2018 includes extensive research of over 40 tools, platforms, and services, giving a comprehensive snapshot of the fraud prevention industry to help eCommerce companies align their vendor...
We attended the MAG Mid-Year Conference in Phoenix last week to talk with payment companies and merchants about how our global real-time identity data, proprietary network insights, and 20 years of sophisticated data science help authenticate payments in fractions of a second, as well as reduce losses by catching fraud. During...