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RESEARCH NOTE

Absolute Identity Proofing is Dead; Use Dynamic Identity Assessment Instead

KEEP THE BAD GUYS OUT AND KEEP YOUR CUSTOMERS HAPPY

Organizations want absolute proof of identity but must learn to live with shades of uncertainty. Fraud, security, and business managers should use a layered identity assessment approach that relies more on dynamic information and less on static, regulated PII data.

In Gartner's research note, "Absolute Identity Proofing is Dead; Use Dynamic Identity Assessment Instead", you'll learn:

  • Dynamic data can be used to assess an identity's claim
  • Use a four-layered identity assessment approach
  • Vendors that combine multiple identity assessment layers and provide plentiful identity data and intelligence

Whitepages Pro is a representative vendor in this report. We offer dynamic, non-PII data across web, mobile, and voice channels for identity assessment.


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