Phone Validation with Whitepages Pro

How-To

Learn how phone validation helps merchants prevent fraudulent orders, speed good customers to clear, and avoid social engineering.

At Whitepages, we believe that a mobile phone number is a global de-facto key field for an identity. As such, we try to source the most accurate and comprehensive phone data available for phone validation. We have industry leading name coverage on phones in the United States, are able to validate phone numbers in over 160 different countries worldwide, and offer streamlined data access.

In the United States and Canada, our focus is tying a phone to an identity. Our Identity Graph database, which creates over one million linkages monthly, gives us unique insights into how the data elements in a transaction are tied together.

Outside of North America, we focus on verifying phone numbers consistently in as many markets as possible. We can tell you if a phone is valid or not in over 160 countries and return line type and carrier. For individual merchants, invalid phones or non-fixed VoIP phones are a significant risk. For risk modeling companies like Socure and DemystData, looking at carrier can provide a lot of lift.

Some merchants use our data to avoid social engineering. Occasionally, daring fraudsters will actually reach out to a merchant through the call center when their order gets flagged for review to try to convince a call center agent that the order is legitimate. This is a huge problem for a lot of our customers. Our data enables the merchant to easily verify the phone number and make sure that the phone and billing name on the order match. Tying the card holder to the phone is a best practice.

Other merchants reach out to the customer proactively to verify orders. Again, making sure the credit card and phone are connected through the billing name is important, but what happens if you can’t validate that the phone number and identity are linked? In that instance, a merchant can find the individual in our database by searching their name and/or address and we will return any landline or fixed VoIP phones associated with the individual.

Phone validation with Whitepages Pro Identity Data

Identity Check Risk Signal: Invalid Data

Valid Flag

Is the phone formatted properly and assigned to a carrier?

Identity Check Risk Signal: Invalid Data

Phone-to-Address match

Does the phone match the address on the order?

Identity Check Risk Signal: Invalid Data

Prepaid Flag

Is the phone plan prepaid or postpaid?

Identity Check Risk Signal: Invalid Data

Carrier

We return carrier at the MVNO level. In the US, we return over 3000 carriers.

Identity Check Risk Signal: Invalid Data

Phone-to-Name match

Does the phone match the name on the order?

Identity Check Risk Signal: Invalid Data

Line Type

What type of phone is it? Mobile, Non-fixed VOIP, Fixed VOIP, Landline, Premium, or Toll-Free? Non-fixed VOIP phones like Skype or Google Voice are typically a strong risk signal.

All of this just with one phone attribute. Combine that with other identity data attributes and Identity Check can provide the most comprehensive Identity Verification in the market.

 

Identity Check

 

Integrating Whitepages Pro Data

Whitepages Pro can help your business determine what risk signals provide the most lift in your fraud process. Here are the two ways your team can access our data:

1. API: We have an easy to integrate, RESTful API with a JSON output. We are fully integrated with the top three fraud platforms in the e-commerce industry: Accertify, CyberSource, and Kount. We also make it easy for your developers to integrate the API into your current systems with our online resources. We have several different API keys available depending upon your data needs.

2. Pro Web: Our web interface is a simple and easy to use platform where users can interact and find the data they need. We have an awesome interface for e-commerce merchants that is accessible with a single-click from many e-commerce and fraud platforms.

Want to learn more?

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