One of the most commonly asked questions we receive from companies of all sizes is, “How do we block spam calls from reaching our employees and wasting valuable time?” Previously, we discussed how the number of spam calls is increasing exponentially, and the impact that this increase is having on businesses. This particular use case is focused on our Phone Reputation product and the APIs you can use to detect these spam and risky calls before they can impact your business.
Our Phone Reputation product accurately detects the reputation of the phone in question along several dimensions: level, risk score, spam score, volume and the number of reports a phone number has. Each of these dimensions will be discussed in detail further below. With a real-time API call you can assess the reputation of the phone number and decide if you want to accept the call or reject/de-prioritize it immediately.
‘level’ is the overall assessment of the phone’s reputation. It is rated on a 1-4 score in which four represents a high level of certainty that the phone has been associated with spam activity (and you should route block the call from reaching an agent immediately). A one means there is a high level of confidence that you should continue with the call. The image below showcases this scale in an easy-to-understand format.
‘details’ provides further insight into the types of behavior the phone has been associated with. This means that it will list what kind of spam or risk the phone might be. For example, the phone may show up as Robocalling, Phishing, TollFreePumping, and more.
‘volume_score’ is an indicator of the total number of calls the phone is making or receiving. While “number of calls” isn’t always associated with bad behavior, it will be up to your business logic to decide how to prioritize these calls. A high volume score could potentially be from call center of a legitimate business.
‘report_count’ is the number of user generated reports we have had about this number across our mobile and web properties. There is a high correlation between number of reports and potentially bad behavior associated with the phone.
With this simple implementation, you will be in a much stronger position to eliminate scam callers from ever reaching your employees. If you’re interested in learning more about our Phone Reputation APIs, please visit our resource page page. You can also download a free API key to get started on your integration.