Multi-layered Approach to Cross-border eCommerce

At Whitepages, we spend a lot of time thinking about international risk management. A lot of our merchants field transactions from all over the globe. This is especially true in the Travel & Hospitality space.

A transaction is considered cross-border if a consumer located in one country buys online from a merchant in a different country. These types of transactions are difficult for the merchant to put through fraud screening for two main reasons:

  • Merchants have considerable experience screening orders in their home countries, but lack this experience for international orders.
  • Outside of the United States, Canada, and United Kingdom, there is very limited data available for identity assessment.

To account for these difficulties, merchants can focus on international data elements, like email address and IP address. We do, however, recommend that merchants look at phone numbers and addresses to create a holistic view of the risk associated with a transaction. Certain phone carriers or invalid addresses can indicate risky transactions.

As international shipping becomes cheaper and faster, more consumers are willing to buy from international merchants. To maximize revenue, merchants should consider accepting orders from more markets and relying on tools like Whitepages Pro, device identification providers, and fraud platforms in a multi-layered approach to confidently approve orders and increase revenue.

Learn more about the challenges of global eCommerce and ways to overcome them by reading our eBook: Grow Cross Border eCommerce and Mitigate Fraud.

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