Category: Pro Research and Perspectives

Quantifying Model Performance: Terms You Should Know

Out of all our identity data APIs, the Identity Check API is …Read more

Are Your Authorization Rates Leaving Money On The Table?

Recently, Whitepages’ CEO Rob Eleveld spoke at the MasterCard Global Risk Leadership …Read more

GDPR and Whitepages Pro

Companies operating within the European Union (EU) or outside organizations conducting any …Read more

How Online Lenders are Using Non-PII Data to Fight Fraud

Personally identifiable information (PII) like name, address, email, DOB, and the linkages …Read more

5 Things to Remember when Using Identity Check in a Machine Learning Model

As a risk-modeling data scientist, you are the first line of defense …Read more

How the Equifax Breach Exposed Key Flaws in ID Authentication

News of the 2017 Equifax breach sent a shudder through hundreds of …Read more

Whitepages Pro Top 10 Data Questions: The Inside Scoop

Here are the top ten questions we get asked by our customers …Read more

What does the Equifax hack mean for my business?

News of a data breach is like finding out your wallet just …Read more

Four Lessons from Building Products Using Machine Learning

In today’s world, machine learning has become ubiquitous, solving complex daily problems …Read more

Scaling Customer Account Openings in the Sharing Economy

The Sharing Economy continues to grow rapidly, with estimates that it will …Read more